Poles are crazy about Black Friday. What are they looking for on the Internet?
Black Friday 2025 is a great opportunity to make the purchases you have been putting off. This Friday, November 28, you will be able to buy a whole lot of products at lower than usual prices. It is worth checking the offers of stores – not only those selling electronics – which have prepared large price reductions for this day.
In addition to ready-made lists and dedicated pages prepared by online stores, promotions for Black Friday 2025 can also be found in the Google search engine.
Google has released , which allow you to understand current consumer trends. This is not only valuable information for sellers, thanks to which they can better reach target groups by responding to their needs. It is also interesting for consumers and people interested in technologies, news and trends – also in a purely theoretical context.
The most popular products for Black Friday 2025
Let’s start with the phrase “Black Friday” itself. We learn that interest in it increases dramatically in November, which should not surprise us. It’s a real explosion. Many people ask Google when Black Friday 2025 is (we already know it’s November 28). Many people associate this phrase with specific categories of items, e.g. “black friday perfumes” or “black friday games”. It is worth noting that not only physical products can now be purchased cheaper. This also applies to digital subscriptions. As reported by Grzegorz Gajkoś from Interia Gry, Sony has prepared promotions for PlayStation 5 and the PS Plus service at a record low price.
And what are Poles looking for most of all on Black Friday? Here are the 5 most popular topics on Google:
Experts also pay attention to including massagers, epilators, sonic toothbrushes, hair dryers, skin scanners and analyzers, equipment for home treatments, nail drills, dental irrigators, light therapy lamps and more. They allow you to take care of your health and beauty without leaving home. Very often, these products are promoted as intelligent, although sometimes this term is used exaggeratedly.
The modern consumer is rational. What did Google experts notice?
Black Friday is a tradition that came from the USA not only to Poland. It is a custom that, like Halloween, has spread all over the world. However, it is difficult to call it a holiday – unless it is a celebration of consumerism. However, there is no need to demonize it. Black Friday has a practical dimension and if we really need new equipment or services, it really pays to postpone shopping for this day.
Today, technology is becoming a tool for everyday luxury. Poles no longer buy gadgets for prestige, but for functionality and comfort. Black Friday is the moment when technology meets the need for comfort.
According to experts from Google, this contradicts the belief, which has been spread for many years, that consumers make purchases impulsively, irrationally, driven solely by emotions and allow themselves to be tricked by sellers. Today, with powerful Internet sources at our disposal – including artificial intelligence such as ChatGPT, increasingly focused on online shopping – it seems that new generations of more conscious consumers are growing, who calculate coolly and do research in advance that seasoned investors would not be ashamed of.
On the other hand, ubiquitous promotions and marketing campaigns in the e-commerce industry may encourage the so-called binge shoppingi.e. compulsive shopping marathons, especially in people prone to high availability of information can give the illusion that we act rationally, and yet we still buy things that we really do not need. It is therefore worth considering and checking what we are buying several times, even after adding the goods to the cart, before making the purchase.