On Thursday, August 22, Lionsgate withdrew the trailer for “Megalopolis” a dozen or so hours after its debut on the web. As it turned out, the clip contained fabricated quotes attributed to famous film critics.
The trailer, released on August 21, addressed the reception to “Megalopolis.” It reminded us that the director’s previous films, “The Godfather” and “Apocalypse Now,” both now considered classics, also faced lukewarm reception. Excerpts from the negative reviews were included in the trailer. Critics quoted included Roger Ebert and Pauline Kael.
They also quoted Owen Gleiberman’s review of Dracula from Variety. The thing is, the critic wrote it for Entertainment Weekly and it sounded completely different. They also quoted Owen Gleiberman’s review of Dracula from Variety. The thing is, the critic wrote it for Entertainment Weekly and it sounded completely different.
A few days after the “Megalopolis” trailer was published and almost immediately removed, it was revealed who was at fault in preparing the fake quotes. As Variety reports, a marketing consultant at Lionsgate was responsible for the video announcing Coppola’s latest work. The cooperation with the man was terminated.
The aforementioned portal’s sources report that Lionsgate or the consultant did not intend to fabricate the review. The goal was to show that Coppola’s works had been criticized in the past, but had become history anyway. The mistake was allegedly made at the stage of verifying whether the aforementioned statements were actually made by critics. These quotes were reportedly found and generated by artificial intelligence.
The trailer scandal is yet another to emerge in connection with “Megalopolis.” Earlier, there were reports of the director’s unprofessional behavior on the set.
“Megalopolis” will hit Polish cinemas on October 25, 2024.
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