Telewizja Polska shared a surprising idea that may turn out to be a big step forward when it comes to reaching a new generation of viewers. 25 two-minute episodes have already been prepared and will debut on the TVP and TVP2 TikTok profiles. What do we know about the new format?
“Life with M” will present viewers’ favorite couples from the series “M is for love” in funny situations, and each humorous scene will carry a certain emotional message.
The aim of this format will be to combine “the classic form of storytelling with the aesthetics of new media, responding to the needs of viewers.” Exclusive materials created for the TikTok platform are intended to emphasize your presence in the digital world.
“The series goes beyond the framework of linear television, opening up to social platforms and new channels. TVP shows that classics can go hand in hand with modernity, and ‘M jak miłość’ is a series that is not afraid of changes,” said Marcin Gudowicz, director of the Advertising and Marketing Office of TVP.
“Thanks to the possibilities provided by Tiktok, we can go beyond television and make the iconic series, which has already become a part of pop culture, become even more accessible and live in the daily conversations of over 13.4 million users of the application in Poland,” we read further in the press release.
The miniseries will be available Monday through Friday, starting November 10.
Will the young audience fall in love with this format and will we witness the birth of a new generation of “M jak miłość” fans?